Over 50s entrepreneurs feed into PRIME’s new plans
Over the past few months, we have been busy looking at how we can better help our clients, so that they become financially independent through starting their own businesses. And who better to talk to about developing new services than the clients themselves.
During March and April, we held six focus groups, two each in Manchester, Birmingham and London, with 54 people taking part. Participants ranged from those who had attended our three-day training course, Preparing to Run Your Own Business, to those who had relatively little contact with PRIME other than registering their name.
During these focus groups, we asked six key questions to help inform us about what we are doing right and what we need to improve on.
The key points that came out of the workshops included: people wanted to see PRIME promote self-employment as a positive option and not just as a last resort; the fact PRIME exists is a good thing as there's a lot of attention already on young people; our services need to be developed so they are more flexible and less structured by rules; we need to be providing more support to clients after they have attended a training course; and people want shorter, more focused events on specific subjects, such as social media and presentation skills.
The focus groups were very insightful and going forward, we will use that valuable information to develop what we can offer to our clients.
We are now currently developing new products and services and we want to deliver more networking events, master classes, a new way to provide mentoring support, and more interactive online services, such as Q&As and webinars.